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About n2 asset management

Chartered, Independent Financial Planners for the life you want.

What does this mean for you?

Corporate Chartered Financial Planning Firm

A firm-level designation from the Personal Finance Society and the Chartered Insurance Institute. To hold it, every adviser at N2 must individually be a Chartered Financial Planner, which is the senior qualification in the profession. The firm itself meets ongoing standards on ethics, professional development, and client outcomes, and the PFS reviews those standards every year. It's a benchmark the firm has to keep meeting, not a certificate hung on the wall.

A regulatory status awarded by the FCA. It means advice is based on a comprehensive and fair analysis of the relevant market, with no restrictions on the products or providers we'll consider. We hold no agreements with fund houses, insurers, or platforms that would steer your plan in their direction. If the right answer sits with someone we've never recommended before, we recommend them anyway.

A long-term process that takes the whole of your financial life and organises it around what you want that life to look like. Pensions, investments, tax, property, family arrangements, business interests, all moving in the same direction. Broader than a product recommendation, which fixes a single decision. Broader than investment management, which only handles the money. Financial planning is the framework everything else sits inside.

The first conversations aren’t about pensions, portfolios, or tax structures. They’re about the life you want your money to support over the next ten, twenty, or thirty years: the work you want to do — or stop doing — the people you care for, and where you want life to take you.

Once that’s clear, the planning follows. Because no two lives are the same, no two financial plans should be either.

Authorised and regulated by the Financial Conduct Authority
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Who will be helping you

Eugen, Alex and Diane founded N2 Asset Management Ltd in 2019 to create the kind of advisory firm they believed clients deserved: independent, personal, and built around long-term thinking.The focus has always been simple. Understand the client’s life first, build the planning around it second, and only then decide which products or structures best support it.

Alex Norwood

director, financial planner

Over the years, Alex has been recognised within the profession for his technical knowledge and client-focused approach, including being named among the UK’s top financial advisers under 35 earlier in his career. He has also regularly ...

Eugen Neagu

director, financial planner

Eugen cares most about the conversations that happen before the spreadsheets: what kind of life you actually want, and how the money serves it. Eugen works well with clients at a point of change. A retirement decision, a return from overseas, a legacy question that's started to feel urgent.

Diane Barrett

director, financial planner

Diane began her financial career working for a firm of accountants in Surrey and was introduced into the world of investment in 2001 working for Ashmore Investment Management in London. 
...

Who we help

Clients come to N2 because their financial lives have grown more complicated than a single product can solve. They value working with an independent firm at boutique scale, where the partners stay directly involved in every plan and the advice isn't shaped by anyone else's incentives.

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What we believe

Money is a tool for a life well lived

It is not the goal. Planning that starts with the life you are trying to build tends to land better and last longer than planning that starts with the numbers. Both matter.

Space to think clearly

Most clients don't need more financial products. They need space to think clearly about money, with someone competent sitting next to them while they do. Good planning starts there.

Drift is the real risk

Few financial lives break from one bad decision. They drift. Years of individually sensible choices that quietly stop fitting together. Coordinated planning is what stops the drift.

A plan should hold across futures

Nobody knows what is coming next. A good plan does not bet on one outcome. It holds up across a range of them. That's the thinking behind how we invest and plan.

Working with us

A direct service. What working with N2 looks like in practice.

At N2, clients work directly with Eugen and Alex from start to finish, supported by their wider team behind the scenes. The person you speak to already understands your circumstances, goals, and planning, because they’re actively involved in managing it alongside their support staff day to day.

It means you benefit from both direct access to experienced advisers and the efficiency of a dedicated support team handling the ongoing administration, communication, and implementation that keeps everything moving smoothly.

What our clients say

"Eugen, has a straight talking demeanour, which is essential when you are looking at potentially difficult areas around finance and the future. There is no sugar coating, just simply honest, sound and well though through advice & guidance."

— Verified client, Hampshire

VouchedFor

"I trust Alex 100% and he always gives me fair, relevant and balanced advice, with my best interests at the forefront of his advice, which sadly has not always been the case with previous advisers."

— Maxine Gayler

Google

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Ready to make a plan?

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Alex Norwood

director, financial planner

Over the years, Alex has been recognised within the profession for his technical knowledge and client-focused approach, including being named among the UK’s top financial advisers under 35 earlier in his career. He has also regularly featured in financial publications and provided commentary on areas ranging from pensions and tax planning to complex cross-border financial issues.

Much of the firm’s work involves helping individuals and families with increasingly international financial lives, including overseas pensions, residency and tax considerations, and planning where assets, income, or future goals span multiple jurisdictions. Alex has also become a point of reference for other professionals — both within financial services and related industries — seeking guidance on technical and overseas planning matters.

The focus at N2 has remained the same throughout: understand the client’s life first, build the planning around it second, and only then decide which products or structures best support it.

Outside of work, Alex enjoys spending time with his wife, Georgia, and their son, Jenson, along with travelling, football, and the occasional attempt to switch off from the world of financial planning.

Diane Barrett

director

Diane began her financial career working for a firm of accountants in Surrey and was introduced into the world of investment in 2001 working for Ashmore Investment Management in London. 


Diane continued her career by moving into the hedge fund industry, working for various boutique companies and progressing to Sloane Robinson, until she moved to an IFA firm specialising in pension advice and transfers progressing to Associate Director.